Max Loves Midland

Building Neighborhoods & Community Through Homes with Jenifer Acosta

February 25, 2026·42 min
Episode Description from the Publisher

This Week on the Max Loves Midland Show: Jennifer “Jen” Acosta (Housing Forward)   What does it really take for Midland to be a place people choose to stay, build a life, and thrive? This week, Kevin LaDuke sits down with Jennifer “Jen” Acosta, a hockey mom, poms mom, real estate developer, and one of the leading voices behind Housing Forward, an initiative working to expand attainable housing, livability, and long-term opportunity across Midland County.   Jen’s story starts with a choice. With roots in Michigan and experience beyond it, she and her family intentionally chose Midland over a more “transient” lifestyle elsewhere because they wanted deep roots, strong schools, and a community where people know each other and show up for each other. From there, the conversation opens into what Jen calls being “an urbanist at heart,” and why neighborhood design, walkability, safety, and comfort for all ages are not “nice to have” features but building blocks of a resilient community.   Kevin and Jen dig into the bigger housing realities shaping Midland’s future, including how household needs have changed, why “housing choice” matters, and why employers are now asking a question economic developers can’t avoid: how many housing starts do you have? They also talk about the mismatch between the homes we primarily have and the households we’re becoming, along with what it means when residents want options beyond the traditional two-lane road of “single-family only” or “large multi-family only.”   You’ll also hear Jen break down: What Housing Forward is and why it exists Why housing is as essential to a community’s future as roads and schools How can thoughtful development strengthen neighborhoods and often increase home values? What “missing middle” housing can look like in real life, including multi-generational solutions that support caregiving and help families build wealth Why local ownership matters for community wealth building and long-term stability How Midland can reduce commuter risk and retain talent when nearly 19,000 people work in Midland but don’t live here What everyday residents can do to support smarter housing solutions, starting with curiosity and asking better questions Plus, Jen shares a few fun snapshots along the way, including the sports parent lifestyle, her love of baking, a “Midwest nice” moment that stuck with her husband, and her ideal spring day in Midland (yes, it starts with crepes and coffee).   If you care about Midland’s future, talent retention, livability, and what it will take to build a community of opportunity and choice over the next decade, this episode is for you.   Learn more about Housing Forward: find information through the Midland Business Alliance website, and follow along on Facebook and LinkedIn.   Mark your calendar: Jen also shares details about the Regional Housing Summit on March 4 at the Midland Center for the Arts. It’s free and open to the public, with online registration available.   And as always, for a full schedule of what’s happening around Midland County, visit MaxLovesMidland.com and explore the community calendar.   Subscribe on YouTube, Spotify, or Apple Podcasts so you never miss an episode of the Max Loves Midland Show.

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