Upcycling discarded denim with Anna Foster of ELV Denim

Can a discarded pair of jeans become a luxury item? Anna Foster, founder of the sustainable fashion brand ELV Denim, has saved thousands of garments from landfill by proving that they can. She joins Grant Gibson to discuss how ‘material intelligence’ is redefined in the world of high fashion. In this episode, we dive into the complex water footprint of denim and the design of a regenerative fashion loop. We discuss: East London Vintage: How ELV is proving that ‘women are born to innovate.’Rad...