7 Steps to Rank Higher in the Age of AI Search

If your marketing relies on Google alone, it’s time to rethink your strategy. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, about what’s changing in search—and what service pros can do to keep up and stay visible. Phil shares seven key steps to help your business rank higher as AI search becomes a bigger part of the buying journey. Download the 7-step AI search checklist for this episode: https://bit.ly/47WAjt2 Show Notes: [01:34] Is Google search dying? What’s changing in 2026 [03:53] Step 1: How reviews influence AI search [05:53] Step 2: Service area pages and FAQs [09:11] Step 3: Licenses, certifications, and insurance  [10:43] Step 4: Building credibility without formal credentials [11:30] Step 5: Service quality signals in search [15:18] Step 6: Showing real customer experience [18:42] Step 7: Local reputation that strengthens your brand [19:52] Does SEO still matter as search evolves? [20:35] What are large language models (LLMs)? [22:31] Why social media is a growing opportunity [25:16] Where contractors can start with AI search New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR