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Mastering Social Media for Schools

Reels, Relationships, and School PR Growth with Elissa Dickey

April 13, 2026·41 min
Episode Description from the Publisher

Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, ...

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