Segmentation Is Email Marketing's Advantage

Most businesses treat their email list like one large audience. Every subscriber receives the same promotion, the same announcement, and the same message at the same time. That may be the easiest way to send an email, but it is rarely the most effective. A first-time customer should not receive the same message as someone who has purchased from you for five years. A customer interested in one service may ignore offers for another. Someone who opens every email should be treated differently from someone who has not engaged in months. In this episode of Mastering Local Marketing, we explore how email segmentation can make your messages feel more relevant without requiring a massive database or complicated technology. You may not need more subscribers. You may simply need to understand the ones you already have.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe a