
Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.

Will CTV merge fully with digital advertising?

How to move marketing budget into CTV

Will AI create more video ads or better video ads?

The biggest misconception marketers still have about CTV
Free AI-powered recaps of MarTech Podcast // Marketing + Technology = Business Growth and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.