When Every Dashboard Is Green and Nothing Works

AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights against real buyer signals, and building go-to-market intelligence that accounts for the full customer journey, not just surface-level metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.