Marketplace Morning Report

Is college even worth it these days?

October 6, 2026·6 min
Episode Description from the Publisher

More Americans than ever are questioning the value of higher education. A new survey from Gallup finds that just 31% of adults in the U.S. think a college education is “very important.” That’s the lowest since Gallup first asked that question nearly 50 years ago. Some of the big reasons? The cost of a college education and employment concerns in the AI age. And later, more than 2 million young people between 19 and 24 could lose Medicaid in the next few years. We hear why.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

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