Marketplace

Why price-squeezed consumers still shell out for organic

July 30, 2026·26 min
Episode Description from the Publisher

Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren’t necessarily staying away from pricier options. In this episode, why Americans are doubling down on organic — even as the cost of their overall grocery haul rises. Plus: Why more customers are choosing chargebacks, what economists predict about inflation two years from now, and how a Maine nonprofit is bringing lobstering to the next generation.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today’s episode:The Fed doesn't have an inflation crystal ball, but it does have "sticky-price CPI"In spite of price hike fatigue, consumers are still snapping up organic foodsCredit card chargebacks are on the rise — part of the reason is fraudMultiple wars drive up the price of diesel"Never would have expected to be here": Young Mainers consider the lobster

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