Marketing Your Business - Marketing Strategies for Business Owners

275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K

July 6, 2026·36 min
Episode Description from the Publisher

Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,000 to over 100,000, and now past 400,000 across Instagram and Facebook. In this episode she breaks down the niche shift, the daily reel she makes in 15 minutes, what the algorithm actually rewards, and the simple funnel that made 15% of her income. Lisa K teaches people to use their intuition to make better decisions, with a spiritual, divine-guidance approach. She is a published author who posted for eight years while stuck at about 2,000 followers. Her big move was niching down and changing her messaging so she no longer had to convince anyone, then switching to daily short-form video built around a simple framework. In this conversation, Lisa reveals: - The messaging shift from broad "intuition" to a specific divine-guidance angle - Why she switched to daily reels and the three-point framework she uses - How she produces a reel every day in 15 minutes - What the Instagram algorithm actually rewards (and why saves beat likes) - The imperfect reel she posted live that pulled 14,000 views in 12 hours - The system that keeps her consistent: same setup, streak tracker, calendar alarm - The $7 funnel with a 36% order bump that she set up once - How that funnel made 14 to 15% of her income - The annual-membership jump from about 4% to 50% FREE RESOURCE: Get the one-page daily-content and funnel playbook → https://podcast.stu.me CONNECT WITH LISA: - Website: https://lisakintuition.com - Instagram: https://www.instagram.com/lisak888/ - Facebook: https://www.facebook.com/lmk88fans CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe for new episodes every week.

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