A Victory Lap with Greg Poirier!

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. How has the landscape changed over the past 5 years The changes in Marketing Automation Expansion of Analytics Going beyond the Bay Area Moving from Seat Based to Consumption Based pricing 19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC What's driving the transition to consumption? Early adopters in AI with Gemini and Agentforce Using the Maya Personality Document to get all AI tools into alignment Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers Rouvy Ad Spend To learn more visit Ateko or check out Greg on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters