Discussing Data-Driven Influencer Marketing with Vivien Garnes

On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it. Some of the key themes he talks about include: Which metrics should brands consider while doing an influencer marketing campaign? What are the pillars for creating a successful influencer marketing campaign? What will influencer marketing and social commerce look like in 2022? Tune in to the episode for some interesting insights.