Should Your Brand Be on Substack?

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?  00:00: Intro 01:15: Brands venturing into Substack  02:43: How this differs from email marketing 07:20: Making newsletters valuable  08:30: A person vs. a brand writing  12:00: Which brands should be on the platform  16:10: The days of the brand magazines 19:00: Not a place for AI 20:00: Brands we do and do not want to see on the platform  This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.