Live from ETHDenver: Marketing Automation with Jay Jenkins

Recorded live from ETHDenver, we're joined by Raleon's Head of Product, Jay Jenkins. Raleon is a Web3 marketing analytics and engagement platform. Mark and Jay discuss how marketing automation works in crypto, why performance marketing doesn't work in Web3, and why incorporating hard data in Web3 marketing tends to be harder. Mark and Jay also chat about the conference and how much reach having a booth at a conference really gets you. ‍