Marty Cagan: Moving to the product model

Marty Cagan joins me for real talk about what it takes to transform into a strong product company. You can read the episode transcript here.—Topics discussed:(00:00) The process and challenges in writing a book(12:27) Real world products need tech for results(17:28) Deciding on investments, solving problems, and changing processes(28:11) Understanding disconnects(36:00) Top leadership support crucial(40:28) How product coaches help(44:57) "Being agile" doesn't always mean "doing agile"(49:52) Handling objections well(54:45) How it comes together in an organizational operating model—Links & resources mentioned:Send episode feedback on Twitter @askotzko , or via emailMarty Cagan• LinkedIn, website• New book: TRANSFORMED• Previous books: INSPIRED, EMPOWERED• SVPG—Related episodes:• #31 Marty Cagan - Empowering product teams—Books:• The Crux• Good Strategy, Bad Strategy• The Art of Action—Other resources:• Product Management Theater• Product Leadership Theater• Transformation Theater• So You Want To Write a Book? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com