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Make Shift Happen with Samantha Daily

The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand

April 8, 2026·50 min
Episode Description from the Publisher

What happens when you manifest Taylor Swift wearing your product and go massively viral for it? In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck. We chat: The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs gameHow the brand founders manifested this viral moment Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind th...

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