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by Marketplace
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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- 2 weeks ago36 min
From "How We Survive": How to Dim the Sun
Could dimming the sun be the key to cooling things down before the climate crisis worsens? Some scientists say yes, that we can cool the earth by launching tons of sulfur dioxide into the stratosphere. It’s a type of solar geoengineering that was once seen as preposterous, meant to exist only in the pages of a sci-fi novel. But now, it’s a reality.To find out for ourselves, we travel to Northern California where two entrepreneurs are launching sulfur-filled balloons from the top of stacked shipping containers. Later, we talk with scientists on both sides of this issue to find out if solar geoengineering could help prevent catastrophic tipping points or introduce a whole new slew of cascading consequences.
- May 14, 202618 min
The TikTok-ification of music marketing
Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.Here’s everything we talked about today:"Geese psyop debate: Rock band raises questions about music marketing" from Fast Company"Fake Fans" from Eliza McLamb"The Fanfare Around the Band Geese Actually Was a Psyop" from Wired"If Geese are a psy-op, so is everything else" from Dazed "Are Chaotic Good’s marketing practices bad for listeners?" From CBC Arts“Make Me Smart” is a public media program. Show your support with a donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod
- May 12, 202615 min
The highs and lows of the global art market
After a pandemic-era boom, the fine art market is going through something of a bust. Many galleries have closed due to climbing overhead costs and sales just aren’t what they used to be. Author and freelance journalist Julie Belcove joins Kimberly to demystify the inner workings of the global art market and what a slump could mean for the those who work in the arts.
- May 8, 202636 min
Kimberly's final cheers on "Economics on Tap"
As Kimberly gets ready to step into her new role as the host of “Marketplace Morning Report,” her predecessor David Brancaccio joins her to talk about his years on the morning shift and what he’s looking forward to on his new beat covering future effects for Marketplace. Plus, the two swap summer reading recommendations and play a round of Half Full/Half Empty!Here’s everything we talked about today:"Liar's Poker" by Michael Lewis"Number Go Up" by Zeke Faux"Pattern Recognition" by William Gibson "The Sum of Us" by Heather McGhee"Public pools used to be everywhere in America. Then racism shut them down." From Marketplace"Open to Work: How to Get Ahead in the Age of AI" by Ryan Rolansky and Aneesh Raman"Want to make new friends? There's an app for that" from Marketplace"Why online courses sold by influencers have become so popular" from Marketplace"The Roomba Guy’s Second Act: A Robot You’ll Want to Snuggle" from The Wall Street Journal "The Spirit Airlines Comeback Story No One Saw Coming" from Inc.“Make Me Smart” is a public media program. Support “Make Me Smart” with your donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod
- May 7, 202619 min
How the new WNBA CBA transforms player pay
The WNBA’s 30th season tips off tomorrow. This year, things look a lot different for players after the league and players union recently signed a landmark collective bargaining agreement (CBA). On today’s show, The Athletic’s Annie Costabile joins Kimberly to break down how the deal has transformed the way players are paid. Plus, has women’s basketball ever really been given the chance to maximize its earning potential?
- May 5, 202614 min
The new fight for states' rights under Trump
The power struggle between the states and federal government is as old as the U.S. itself. But under the second Trump administration, that struggle has become particularly fraught. Stateline reporter Kevin Hardy joins Kimberly to explain how the president is wielding federal funding as a tool to expand his authority, and how states are fighting back.
- May 1, 202636 min
From "This Is Uncomfortable": Wait...where did my retirement money go?
Hey Smarties! There won’t be a livestream for “Economics on Tap” today. But don’t worry! We’ll be back next week. For now, we’re sharing an episode from our friends over at “This Is Uncomfortable.” Enjoy!What happens to your retirement savings when you leave a job? And if you’ve forgotten about an old 401(k) account, how do you track that money down? That’s the mystery Reema is trying to solve this week, as she confronts her own financial anxiety and goes searching for retirement accounts left behind at previous jobs.Along the way, she talks with retirement expert Geoffrey Sanzenbacher about just how common this is -- only about 15% of people roll their retirement savings over to a new employer's plan! And she asks behavioral economist Katy Milkman why this kind of chore feels so hard. Plus, brain hacks that will help you get through that daunting financial to-do list.Here at Marketplace, we’re celebrating Public Media Giving Days on May 1 and 2. Help us keep the conversations going. Donate now: https://support.marketplace.org/smart-sn
- Apr 30, 202619 min
It's tough out there for new college grads
We’re approaching graduation season for this year’s crop of college seniors. But along with all the celebrations, there’s an extra dose of uncertainty hanging in the air around new grads, as they face an extra-tough job market and the rise of AI. On today’s show, Kimberly talks to New York Times labor and workforce reporter Noam Scheiber, whose new book “Mutiny: The Rise and Revolt of the College-Educated Working Class” digs into the historical context for the environment today’s seniors are graduating into. Here’s everything we talked about today:”Mutiny: The Rise and Revolt of the College-Educated Working Class” by Noam Scheiber”Young Graduates Face the Grimmest Job Market in Years” from The New York Times”The Labor Market for Recent College Graduates” from The Federal Reserve Bank of New York ”College Graduates Are Struggling to Find Jobs. AI is Partly to Blame.” from CNBC”U.S. Worker Thriving Declines as Job Market Pessimism Grows” from GallupWe love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.
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