How to pivot an existing brand with fashion designer Emily Millichip

Ready to scale your UK-made brand? Apply for the British Brand Accelerator at makeitbritish.co.uk/applyIn this episode I'm joined by Emily Millichip, a fashion designer based in Edinburgh who is relaunching her eponymous brand of 15 years after deciding it no longer aligned with where she is now. In this episode we cover:Why Emily decided to pivot after 15 yearsHow she took her existing customers and Instagram followers with her through the rebrandCollaborating with local craftspeople on small limited edition batchesHow every piece in the collection is made within an hour of her studioAbout Emily MillichipEmily Millichip is a fashion designer based in Edinburgh who also has a parallel career in farming. Her new collection, Pagan, is made from natural materials and everything in the collection is manufactured within an hour of her studio.You can find Emily and Emily Millichip at:Website: www.emilymillichip.comInstagram: @emilymillichipFollow Kate @makeitbritish on Instagram