How British Wool Helps Brands Source Local Fibre with Louisa Knapp, British Wool

In this episode of the Women in Wool series, I’m joined by Louisa Knapp, Marketing Executive at British Wool.Based in Bradford, British Wool operates as a farmers' cooperative that collects, grades, and auctions fleece for around 35,000 sheep farmers across the UK. Whether you’re a designer wondering how to source British wool or you’re just curious about what happens to a fleece after it’s sheared, you’re going to love this episode.In this episode we cover:How the British Wool cooperative operates and makes it easy for brands to use traceable wool.The British wool supply chain and how new digital systems making it easier to track wool back to the farm.Why wool is a wonderful fibre and how British Wool are pushing up the price the farmer's receive for their fleece.Launching new regional labels to guarantee Scottish and Welsh wool traceability.About British WoolBritish Wool is a member-led organisation that handles the collection, grading, and marketing of UK fleece to support 35,000 farmers. They work with brands and manufacturers to provide traceable supply chains and increase the global demand for British wool.You can find out more about British Wool atWebsite: www.britishwool.org.ukInstagram: @britishwool🚀 Ready to scale your UK-made brand? Apply for the British Brand Accelerator at makeitbritish.co.uk/applyFollow Kate @makeitbritish on Instagram