How can you build trust with your customers without physical stores or a tangible product? In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, sits down with our seasoned host Rory Sutherland to discuss how mail can inject life into digital brands. Together, they explore: Sayed’s career journey from O2 to SMARTY Mobile How physical mail can be used to pique curiosity and deepen customer relationships Why marketers need to choose the right mediums to achieve results Why a combination of physical and digital media is so effective Listen in to find out how he uses mail to increase trust and turn promises into guarantees in our latest Mail Unleashed episode. 00:00 Intro 0:41 Welcome to Sayed 01:06 Sayed’s marketing journey from O2 to SMARTY Mobile 02:26 How Sayed uses physical mail to market an intangible product and build trust? 04:17 Direct mail piques curiosity: why marketers should use the right medium for the right purpose 06:53 How Sayed integrates mail with radio and TV marketing 07:53 Sayed’s top 3 tips for direct mail marketing 09:48 WARC’s research into long verses short-term efficacy of communication channels 11:24 Why a combination of marketing media is the most effective 12:11 Outro Sayed is a Senior Marketing Leader with years of experience in leading brands to fame and commercial success. He has worked for many of the UK’s biggest mobile brands including O2, Tesco Mobile and SMARTY Mobile. His passion lies in the art and science of how advertising can create and shift behaviours. Follow Sayed. LinkedIn - https://www.linkedin.com/in/sayed-hajamaideen-25403885/ Follow Rory. LinkedIn - https://www.linkedin.com/in/rorysutherland/ X - https://x.com/rorysutherland Watch the full episode. Website - https://www.marketreach.co.uk/mail-unleashed/sayed-hajamaideen-smarty-mobile YouTube - https://youtu.be/hz-EEeQdY3k Want to see how mail gets real results? Follow us for fresh marketing inspiration and real-life examples of mail in action. ⬇️ LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/ X - https://x.com/MarketreachUK Facebook - https://www.facebook.com/p/Marketreach-100057126832884/ TikTok - https://www.tiktok.com/@marketreachuk
AI Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Ep 19: Why Ian Gibbs says mail earns attention that lasts
Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey
Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey
Ep 15: Mail puts the fun in insurance with Ed Birth
Free AI-powered recaps of Mail Unleashed with Rory Sutherland and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.