Long Run Labs

How Osprey Thinks About Creators, Athletes, and Authentic Brand Building

August 18, 2026·55 min
Episode Description from the Publisher

Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what...

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