AI Is Killing Content The Only Way to Win (Ross Simmonds)

https://www.sterlingsky.ca/can-reddit-links-impact-google-rankings/ There’s more content than ever… and somehow, less of it actually sticks. AI can pump out posts in seconds. Feeds are crowded. Attention spans are brutal. So the real question is: why should anyone care about what you make? In this conversation, I sat down with Ross Simmonds, founder of Foundation Marketing and one of the sharpest thinkers in content right now, to get into what’s actually working. We talk about: 🔹Why most content gets ignored (even when it’s “good”) 🔹What makes something memorable in a sea of sameness 🔹Why you should bother creating content when AI is stealing it If you’re building a brand, growing an audience, or you feel like your content is disappearing into thin air: This one’s worth your time. Show Links: https://rosssimmonds.com/book/ https://foundationinc.co/podcast/ross-simmonds-show/ https://x.com/cybercpu/status/2046813626175267249 What's the best type of content to get links? https://www.linkedin.com/posts/rosssimmonds_whats-the-best-type-of-content-to-get-links-share-7452739059107688448-6VPc Chapter: 00:00 - Introduction: The State of AI and Content Scraping 01:08 - How Gemini and AI Tools Impact Creator Traffic 02:16 - The Long-Term Shift: Moving Beyond the "10 Blue Links" 05:01 - Three Business Models That Thrive in the AI Era 07:27 - Content Strategy for Lawyers and Home Service Businesses 10:44 - Reddit Marketing: A Real-World Insurance Case Study 14:46 - When and How to Start a Brand Subreddit 17:50 - Managing Negative Reviews and Brand Sentiment on Reddit 25:48 - How to Write Reddit Posts for Engagement (Not Just SEO) 29:04 - The Risks of Buying Reddit Comments and "Spammy" Marketing 33:23 - The Role of an Agency in Managing Reddit Presence 35:22 - Content Formats That Earn the Most Backlinks 40:17 - The Biggest Mistake Brands Make with AI Content 44:49 - Remixed Stories: Repurposing Content for Longevity 46:25 - Create Once, Distribute Forever: Book Insights 47:54 - The Future of AI-Generated Avatars and Brand Trust 51:14 - Attribution and Tracking Success in a Multi-Touch World 53:07 - Social Ad Strategy: TikTok vs. Meta vs. Reddit 55:53 - Using Reddit Ads to Influence Search Results 01:03:08 - Marketing for Emergency Services (Locksmiths, Plumbers) 01:04:21 - The "Four Es" Content Philosophy for Local Businesses 01:06:34 - Rapid Fire Questions: Marketing Trends, Dead Platforms, and Originality 01:13:48 - Outro and Where to Find Ross Simmonds Ep 26119 #localseo #seo #localsearch __________________________________________ READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL? Websites: https://www.sterlingsky.ca/ https://localu.org/ https://localsearchforum.com/ Blogs: https://www.sterlingsky.ca/blog/ https://localu.org/blog/