How a HealthTech COO Is Rebuilding In-Home Care

Veronica Baiz is helping rethink what in-home care can look like when technology, local communities, and human connection work together. As COO of Herewith, she tackles a growing challenge for families balancing careers, children, and aging loved ones while navigating a fragmented care system. She explains why the company shifted its focus from seniors to the family members actually arranging care, how its health tech platform connects families directly with local helpers, and why flexibility can improve the caregiving experience. Baiz also explores caregiver burnout, nationwide dialysis support, the hidden risks families face when hiring help, and Herewith’s expansion into B2B healthcare. The conversation raises a bigger question: can technology bridge the gap between medical providers and what happens inside the home?Key TakeawaysWhy Herewith shifts the traditional in-home care model toward direct connections between families and local helpers.How recognizing the real decision-maker changed Herewith’s approach to marketing and customer adoption.Why caregiver burnout and the “third shift” create growing pressure for flexible respite and in-home care.How technology can help bridge the information gap between healthcare providers and what happens inside a patient’s home.Why Herewith is expanding beyond senior care into dialysis support, B2B healthcare partnerships, and specialized care services.Notable Quotes“The things you enjoy now don’t go away. You’re just physically less able to do them.”“We quite often forget our seniors.”“They’re just trying to live their lives just like we lived our lives.”“There’s a huge gap in what they can see that happens in the home.”“Herewith is actually making a cultural change in the way that we receive care.”