
In this recording from October 2022, Eric Forney discusses the future of the industry, and how Realtors can double their business without working more hours. Rather than just surviving, he emphasizes the importance of adapting in order to succeed in the market. The current state of the real estate market at the time of recording is described as being in a staring contest, with buyers hesitant to buy and sellers reluctant to sell due to various reasons. This has led to a significant decline in demand, causing agents' income to decrease by 33%. However, it is noted that this situation feels different from previous economic downturns because industry structure has changed significantly since then. Despite these challenges, there are still buyers available and opportunities for success in the market, and Eric shares tactics for continued business growth.
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