Kids' Skincare Isn't What Most Parents Think

Is kid's skincare actually necessary or is it a social media trend that should be ignored? In this episode of Live & Well, we sit down with Esther Song, fashion veteran and co-founder of Rini (alongside Shay Mitchell), to discuss the real science behind children's skin health.   Esther shares her journey from fashion executive to CPG founder after searching for clean, effective solutions for her daughter’s severe eczema. We dive deep into Korean bathhouse culture, why children's skin barriers are thinner than adults, the crucial difference between "unscented" and "fragrance-free," and how Rini is bringing K-beauty innovation into daily care and bath time for kids.   IN THIS EPISODE, WE COVER: • The truth about kids skincare vs. adult skincare routines • How growing up in Korea influenced Esther’s approach to skin health • Why a child's skin barrier is 30% thinner and more vulnerable • Fragrance-Free vs. Unscented: What parents must look for on product labels • Rini’s clinical testing standard: Pediatrician-tested vs. dermatologist-tested • How to address eczema, dry skin, and post-pool skin protection   TIMESTAMPS 00:00 - Introduction: Kids Skincare vs. Bath Time 00:58 - Esther Song’s Journey & Founding Rini with Shay Mitchell 02:54 - Growing Up in Korea & K-Beauty Bathhouse Culture 04:15 - What K-Beauty Really Means: Skin Barrier Protection 06:06 - The 3 Stages of a Child's Skin Barrier Development 08:18 - Replenishing Lost Amino Acids in Kids' Skin 08:50 - Fragrance-Free vs. Unscented: What Parents Need to Know 11:05 - Addressing the "Sephora Kids" Trend & Internet Backlash 12:28 - Fun Meets Function: Clean Face Crayons & Hydrogel Masks 16:07 - Navigating Eczema, Cortisone, and Barrier Creams 17:29 - Rini's Testing Process: Pediatricians, Toxicologists & Raw Ingredients 22:01 - Making Bath Time Fun & Stress-Free for Parents 24:20 - Customer Hacks: Using Hydrogel Masks for Fevers & Sunburns 27:45 - Why K-Beauty Innovation is More Accessible & Affordable 29:29 - Where the Name "Rini" Comes From   #KBeauty #ShayMitchell #Parenting #KidsSkincare #SkinBarrier #Skincare