Live from the Next Chapter with Dan Loepp

Tricia Keith: The Importance of Showing Up

September 9, 2026·29 min
Episode Description from the Publisher

Tricia Keith is the third CEO of Blue Cross Blue Shield of Michigan in forty years. She joined the team on Dan Loepp's first day as CEO in 2006, spent eighteen years helping lead nearly every part of the company, and stepped into the role when he retired.In this conversation she tells him about the family farm where showing up wasn't optional, the job she turned down in 2012, the more than 180 one-on-one conversations she held before her first day, and the letter he left on the desk for her.The episode opens with Dan and Michael Patrick Shiels on the note Dick Whitmer left for Dan in 2006. Two words.Live from the Next Chapter. Learned Insight, Shared Generously. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit danloepp.substack.com

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