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by DSA
The Designer Society of America has launched a new digital series called Life by Design, which will feature in-depth conversations with interior designers and industry professionals, highlighting the unique missions and stories that make up the fabric of our DSA community.
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For many Interior Designers, insurance falls into the category of business tasks they know they need to handle, but would rather not spend much time thinking about. Leah Check of DSAinsure understands why.
What if the spaces we create reveal more about who we are than we realize? In this Designer Spotlight, we sit down with Marie Cloud, founder and principal designer of Indigo Pruitt, to explore how intentional design, identity, and wellness intersect.From the philosophy behind her nationally recognized studio to the launch of blHUEprint, Marie shares how thoughtful interiors can shape the way we live, feel, and connect with our homes. Whether you're an interior designer, design enthusiast, or simply passionate about creating spaces with purpose, this conversation is filled with thoughtful insights and inspiration.
In this episode of DSA's Designer Spotlight Series, we sit down with award-winning interior designer and writer Nina Lichtenstein to explore the power of thoughtful, wellness-centered design. Nina shares her journey into the design industry, the inspiration behind her work, and how biophilic principles, neuroaesthetics, and a deep connection to nature influence the spaces she creates. We also discuss her experience pursuing professional education and certification through NYIAD, RIDQC, and DSA, along with advice for aspiring designers looking to build confidence and credibility in their careers. Whether you're an established designer or just beginning your professional journey, this conversation is filled with insight, inspiration, and practical wisdom.
From sewing his own curtains in a San Francisco apartment to leading an internationally recognized design firm, Jay Jeffers' journey is anything but ordinary. As the 2026 recipient of the DSA Design 360° Award, his career reflects a rare balance of creativity, business acumen, and industry influence. Step inside his story—and hear directly from Jeffers in our exclusive video feature
"Creative people have to believe in the value of their work. If you don't have any belief, then you can't give anything. Designing is an act of giving, and a belief in the value of the work fuels the desire to express something." – Peter Saville, Renowned British Art Decorator and Graphic Designer Being an interior designer and running your own business can be difficult. There are a multitude of responsibilities within the business that can overwhelm you at any given time. But throw in your personal responsibilities, too, and it can simply wear you out. You may find yourself trying to prioritize from a place of chaos, rather than a place of calm and purpose. This is where someone like Andrea Liebross can come in to help guide you through the processes and strategies to literally coach you back out of the chaos and back into believing in not only yourself, but your business. "I'm really big about helping people see that belief is just as important as budget, marketing and metrics," says Liebross, a business coach, keynote speaker, author and founder of She Thinks Big. "And they have to believe that things are going to work and going to happen." Liebross, who started her business coaching firm in 2018 works with a number of professionals, including interior designers. "I help them shift from being reactive to being strategic, or from being exhausted to being energized, or from being more of an owner/operator to being a leader," she shares. "And when they make those shifts, their margins improve, their timelines kind of calm down, their teams function, and then that designer feels more herself in her business than ever, and I think that sort of belief in action." We had the pleasure of hearing Liebross speak during the 2025 Fall High Point Market event, so we invited her to share some insight into how she founded her business, her background that led to starting the business and advice she may have for you—our members who have a passion for interior design. Scroll down to learn more.
"A designer must strive to create timeless design. Design that is not subject to trends." – Alberto Alessi, World-Famous Designer and Owner of ALESSI Imagine walking into a space and not just seeing the incredible care taken to create a home, office, living room or lobby, but also feeling the incredible care taken to design a space. Interior designers have seen several trends come and go throughout the years (and decades) when it comes to our industry, but Aimee Lopez, founder of the Holistic Interiors Design Community, believes her desire to create holistically designed spaces is a "trend" that's here to stay. The mission of the Holistic Interiors Design Community is to raise awareness of the influence and role of interior spaces in enhancing our well-being. Lopez says places where clients live, work and learn should be designed with more focus on a healthy lifestyle, meaningful experiences and a personal-centric view. "If we are connected with ourselves and with the environment, then we can become more conscious about it," she says. "The more we have all of this research available to us, then we can design homes or workspaces where people will people are happier. We had the pleasure of interviewing Lopez recently, learning more about her 20-year career in the interior design business, as well as her passion to educate others about holistic interior design and it's benefits for clients and designers themselves.
While Benjamin Johnston's main focuses may be interior design and his firm, Benjamin Johnston Design in Houston, he's also an artist, teacher and tastemaker. And, mostly recently, he added author to the list with the release of his first book, "Refined Interiors: Timeless Homes for Modern Living" by Rizzoli. "It was fun writing the book and putting into words what hadn't really existed in conversation, thought or in process in the office," he says, "and be able to crystalize and articulate what we did. It was a worthwhile experience." In this debut book with Rizzoli, Johnston unveils eight recently completed residences that embody his distinctive aesthetic and design philosophies. "Our entire industry thrives on collaboration, and I'm really excited to be able to have this book that is really a reflection of the incredible contractors, artisans, craftsman and vendors that we had the privilege to work with throughout this process and be able to have something tangible to really show for all that wonderful experience and collaboration together," he adds. We had the pleasure of interviewing Johnston recently to learn more about his design background and his passion for creativity.
"Give me a museum and I'll fill it." – Pablo Picasso, Spanish Painter, Sculptor and Printmaker World-renowned artist Pablo Picasso, whose works of art have sold for hundreds of millions of dollars, often made this comment when talking about his prolific ability to create. Museums, which are where so many of us have seen some of the most delicate, intricate and studied art pieces in the world, are time capsules for history. They preserve some of the most beautiful things on this planet, and Picasso's pieces are absolutely some of the best. So imagine, if you will, if you had a chance to not only see one of his pieces in person, but to also handle it—albeit delicately—and be tasked with moving it ever so carefully into someone's home and helping hang it in this new space. Well, that's what Operations Manager Mark Paratore and his team at Colwright Designer Delivery—a McCorquodale Transfer company—are fortunate to do day in and day out. Described as a white glove moving service, Colwright works with a host of designers, private clients, real estate agents and contractors, delivering top-notch services for everything from a whole-home move to the rearrangement of a single room. "'White glove' at Colwright is about going into a space with a good presence—smile on your face, good rapport—and our expectation is to take our time," Paratore says. "We aren't trying to rush into a home and deliver their items. We want to make it an experience … taking our time to make sure everything is delivered the right way and nothing is damaged." We had the pleasure of interviewing Paratore recently, learning more about the company and how they provide excellent services to clients, especially those in the interior design industry.
The Designer Society of America has launched a new digital series called Life by Design, which will feature in-depth conversations with interior designers and industry professionals, highlighting the unique missions and stories that make up the fabric of our DSA community.
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