Shift Your Expectations: What It Really Takes to Move Two Wheels with JBI.Bike

In this episode, we sit down with Michael “Mike” Everette, a 30-plus-year veteran of the outdoor recreation industry and territory account manager for JBI.BIKE (J&B Importers, Inc.).Mike brings a wealth of experience in retail sales, management, and manufacturer representation across the Southeast and Midwest, having worked with top brands like K2, Yakima, Osprey, and Smartwool. Today, he represents JBI.BIKE, serving over 110 bicycle shops across Indiana and Kentucky from his home base in Louisville.We dive into Mike’s decade-plus journey in the cycling industry and explore how JBI.BIKE has supported local bike shops since 1971. As one of the largest wholesale distributors in the bicycle business, JBI represents over 250 leading brands—including SRAM, DT Swiss, and Maxxis—delivering next-day service from 11 nationwide warehouses.Tune in to hear how passion, reliability, and local support keep the cycling industry moving forward!Learn more: https://www.jbi.bike/site/