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Life at Ten Tenths: Daily Summaries Delivered
by Matt Bonelli and Garrett Frey
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- Yesterday25 min
The 1% Account That Turns Real Estate Problems Into Raving Fans
Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment.In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong becomes the anchor they remember, how to solve a client's pain instead of just absorbing it, and why this small fund pays back far beyond its cost. Real stories, low-cost ideas, and a system any agent can start this week.Let's get into it. Looking to build a real estate business that fuels your life rather than consumes it? → Join us at https://tentenths.co for coaching, community, and resources.
- 5 days ago31 min
Don’t Let AI Steal Your Voice (Especially in Real Estate)
You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business.From listing descriptions… to social media posts… to email campaigns… to AI-generated videos.But here is what we want you to be asking yourself:Is AI helping you amplify your voice… or is it slowly replacing it?In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but powerful risk of relying too heavily on AI — especially in a relationship-based business like real estate.AI is an incredible tool. We use it every day. But when you skip the human friction... the editing, the feedback, the polishing... you risk losing the very thing that makes clients trust you: your voice.In this conversation, we explore:• Why AI-generated content often feels “off” (even when it sounds polished)• The difference between using AI as a thinking partner vs. a decision maker• How friction with real humans makes your content stronger• The danger of copying trends that don’t match your personality• Why authenticity builds trust faster than automation ever will• How to protect your uniqueness in an AI-driven worldReal estate is built on trust. And trust is built on authenticity.AI can help you move faster — but it cannot replace your lived experience, your energy, your personality, or your relationships.If you’re using AI (or thinking about it), this episode will help you use it wisely — without losing what makes you you.🎧 Listen now and make sure the tools are working for you… not replacing you.
- 1 weeks ago32 min
The Small Friction Points Quietly Hurting Your Real Estate Business
The little things are often the big things.The problem is we often focus on the big things while the small things quietly sink the ship.In this episode of Life at Ten Tenths, Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience.They’re not the obvious issues, or the market shifts. They aren't even the big mistakes we obsess over and let ruin our sleep. They’re the subtle ones:• The unclear communication • The inconsistent follow-up • The confusing onboarding process • The unexpected inspection surprise • The undocumented systems that only you understandIndividually, they seem minor. Collectively, they cost you referrals, energy, and growth.In this conversation, we explore:• How unnoticed friction points create burnout • Why client stress often starts with process gaps • The difference between “that’s just how real estate works” and a broken system • How to identify friction before it becomes a problem • Why process clarity makes you more referable • How eliminating friction fuels your life instead of consuming itThe best businesses aren’t just productive. They run smoothly.Smooth businesses create confident clients.If you want fewer headaches, stronger referrals, and a process that feels steady instead of chaotic — this episode is for you.🎧 Listen now and start tightening the small gaps that make the biggest difference.
- 1 weeks ago27 min
Are You Using “Fair Market Value” Wrong? Let’s Discuss.
In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize:“Fair market value.”In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.The reality is fair market value is not something we simply declare or control. It is something the market determines.During this discussion, we unpack:• Why pricing “below fair market value” can create the wrong expectations• The difference between fair market value and appraised value• How language can unintentionally anchor sellers to a number• Why positioning against the competition matters more than chasing a theoretical value• How buyers actually determine value in the marketplace• And why motivation matters just as much as priceThis is a powerful conversation about pricing strategy, buyer psychology, seller expectations, and communication in a shifting market.If you’re a real estate agent trying to navigate pricing conversations with more confidence and clarity, we are here for you.Explore coaching, webinars, accelerators, and 11 Circle at https://tentenths.co
- 2 weeks ago32 min
The Data Advantage: How to Lead In Any market
The market’s shifting. And agents who rely on headlines or gut feelings are starting to feel it.Clarity doesn’t come from guessing. It comes from knowing your numbers.In this episode, we break down why understanding your market at a deeper level isn’t optional anymore. It’s what gives you confidence in conversations, credibility with clients, and direction in your business.We get into how absorption rate changes the way you guide clients, the difference between where the market is headed and how fast it’s moving, and why data does more than inform. It calms people down and builds trust.Because when you can clearly explain what’s happening and why, everything shifts.Conversations get easier. Clients lean in. Decisions get better.The agents who win in uncertain markets aren’t louder. They’re clearer.If you want to turn market data into an advantage instead of a guessing game, this one’s worth the listen.
- 2 weeks ago28 min
Stop Keeping Score: The Shift That Changes Everything
Are you quietly keeping score in your relationships?“They never call me back.” “I’m always the one reaching out.” “I sent them business… where’s mine?”It’s hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships.In this episode of Life at Ten Tenths, Garrett and Matt unpack why this mindset — even when subtle — can slowly erode your friendships, partnerships, and referral-based business.What started as a conversation between Matt and his six-year-old daughter about playground dynamics turned into a powerful reminder about how we show up as adults.Inside this episode, we explore:The difference between conditional and unconditional relationshipsThe danger of “always” and “never” thinkingWhy agents often misread silence from clientsHow resentment quietly creeps into referral networksThe shift from trying to get… to choosing to giveIf you’ve ever felt frustrated that someone wasn’t matching your effort…This conversation will hit home.Because the agents who build rock-solid databases and referral businesses aren’t watching the scoreboard.They’re giving. They’re present. They’re playing the long game.And when you make that shift?It changes everything.
- 3 weeks ago36 min
Stop Copying. Start Showing.
Jump into the Engagement Engine Accelerator - engage with your people in an authentic way that fuels your business! Stop copying "top agents". Stop thinking your personal branding is only your logos and taglines. Your personal branding is really about alignment.In this episode, Matt and Garrett unpack one of the biggest mistakes agents make: trying to be someone else.From mimicking celebrity agents…To calling yourself a “luxury agent” without living it…To posting content that doesn’t actually feel like you…This episode dives into why authenticity isn’t soft advice. It’s a strategic advantage.We cover:• Why copying other agents leads to burnout • The difference between structure vs personality • Why “fake it till you make it” doesn’t work • How to build a personal brand rooted in who you actually are • Why showing beats telling every time • What it really means to become the luxury agent, neighborhood expert, or niche authorityIf you want to build a referral-based real estate business that fuels your life instead of draining it, this episode will help you reconnect your identity with your marketing.As cliché as it sounds, at the end of the day, there really is only one you.Embrace the edge.
- 3 weeks ago28 min
Proactive vs. Pushy: The Communication Line Every Agent Must Master
🚨 The Engagement Engine Accelerator starts Monday. Get in now at tentenths.co__________One of the hardest skills in real estate isn’t negotiating.It’s communication.How do you follow up without being pushy?How do you stay top of mind without sounding salesy?How do you become proactive instead of reactive?In this episode of Life at Ten Tenths, Garrett and Matt break down the subtle but critical difference between being proactive and being a “clinger” — and why mastering that line can completely change your client relationships.If you’ve ever worried about:Over-communicating with clientsUnder-communicating and losing control of the processClients constantly calling you for updatesFeeling reactive instead of leadingNot knowing how often to follow upThis episode will help you build a communication strategy that creates clarity, trust, and confidence.We cover:How to set communication expectations from day oneWhy structured cadence eliminates anxietyThe difference between value-based follow-up and needy follow-upHow to stay one step ahead in your transactionsWhy proactive communication builds referralsHow to avoid being “that agent” who overwhelms clientsReal estate clients don’t want silence. They don’t want pressure. They want leadership.When you set the standard for communication, you control the experience — and your business grows because of it.🎧 Listen now and learn how to communicate with confidence without ever feeling pushy again.If this episode helped you, share it with another agent who needs it.#realestateagent #realestatecoaching #realestatebusiness #clientcommunication #realtortips #relationshipbasedbusiness
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About Life at Ten Tenths
Inspiring people to live at the pinnacle of their ability and purpose.
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