THe Ogilvy Halo Effect | One-Minute What

David Ogilvy famously said, “The consumer is not a moron, she is your wife,” and that belief shaped how modern advertising earns trust and attention. This One Minute What breaks down the halo effect and how brands use subtle signals like style, tone, and positioning to create a high class perception that makes people feel comfortable paying more. Because once something looks premium, your brain starts filling in the rest.