Lies We Bought

Morton Salt: The "Clump-Free" Marketing Ploy That Changed Food History

August 18, 2026·22 min
Episode Description from the Publisher

Morton Salt's slogan started as a promise about clumping, not a warning about bad luck, and somehow it became both. This episode traces salt from ancient currency and empire-building to the umbrella girl on your kitchen shelf, then follows the same trick a hundred years forward into the pink Himalayan salt aisle. 📱 Follow along on: Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought Facebook: https://www.facebook.com/lieswebought/

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