Stop Losing Sales to "It’s Too Expensive!"

In this episode we get honest about sales objections and what’s really going on when people say, “It’s a bit expensive” or “I need to speak to my partner.” We look at why this objection to buying is so often just the polite default excuse in British culture and how to respond in a way that changes their minds. We discuss how your own fears about being seen as too expensive can actually help create the very objections you dread, and why your brain goes straight into panic, justification and people-pleasing on discovery calls. Then, share simple ways to turn things around – how to see objections as protection, not rejection, ask better questions instead of freezing or discounting, and why trying to fix your money mindset and how you handle money related objections on your own is practically impossible. KEY TAKEAWAYS Money Objections Aren’t Always About Money: When someone says, “it’s a bit expensive” or “I need to speak to my partner,” it’s often an automatic performance, one that covers the real reason they aren't buying. It’s the easy, polite thing to say, especially in British culture.   Your Brain Helps Create the Objections You Fear: When you go onto sales calls afraid that people will say you’re too expensive, you  expect it and are hyper focused on hearing that. You often end up manifesting it. The stories you tell yourself before the call really shape what you pick up on during the call.   Treat Objections as Protection, Not Rejection: Most objections are a safety mechanism, not a verdict on your worth. If you see them as defence and protection on the part of the would-be client, you are more likely to respond calmly and tease out what the real issues are so you can address them.   You Can’t Untangle This Alone: Shifting how you handle objections surrounding money is nigh on impossible on your own. You need someone to help you notice your patterns, challenge your stories, and keep you on track when negative beliefs creep back in.   BEST MOMENTS “Work on your money mindset.” “If you don't explore their objections as early as possible, mitigate them, expect them, anticipate them, and set the scene for those objections... It will bite your ass later.” “We have to explore objections with an open mind.” “I need to go and speak to my partner. It's a stall tactic.” “It is incredibly difficult if you are trying to develop this skill by yourself.” “Explore it a little bit more and find out where that comes from, why you think potentially that could be a reason not to buy.” SOCIALS AND IMPORTANT LINKS  https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/