Randi Shinder: Building Iconic Beauty Brands & Launching NAKED Perfume With Victoria Justice

Randi Shinder, serial beauty entrepreneur and brand builder, joins LegendsNLeaders to share her journey creating some of the beauty industry’s most innovative brands—and why she continues building after decades of success.Randi takes us through her entrepreneurial career, from creating CLEAN Perfume and building the groundbreaking LipFusion category to launching Dessert Beauty with Jessica Simpson and growing SBLA Beauty. Along the way, she has repeatedly identified opportunities in beauty before they became mainstream and turned those ideas into major consumer brands.Now, Randi is entering her next chapter with NAKED Perfume, her latest fragrance brand launched in partnership with actress and singer Victoria Justice. The brand takes a cleaner approach to fine fragrance, with scents including Honey Cream and Fresh Lather.In this episode, Randi shares the story behind her biggest brands, the lessons she has learned launching and scaling beauty companies, how she identifies white space in crowded markets, and what led to her partnership with Victoria Justice and the creation of NAKED.#RandiShinder #VictoriaJustice #NakedPerfume #BeautyEntrepreneur #BeautyBusiness #Fragrance #Perfume