Legends & Listeners

Legends & Listeners: Is Iowa Getting OUTSPENT in the Big Ten? The Athletic’s NIL Report

September 17, 2026·1h 15m
Episode Description from the Publisher

Iowa is near the bottom of the Big Ten in college football roster spending, according to The Athletic’s new NIL report, and Chad Leistikow and Scott Dochterman break down what it means for the Hawkeyes. The guys discuss The Athletic’s months-long reporting project and its estimated $19–20 million roster spending figure for Iowa, which ranks 17th out of 18 Big Ten teams. They explain where Iowa fits in the new NIL and revenue-sharing landscape, why some fans have questioned the numbers, and whether the Hawkeyes can continue competing if other Big Ten programs spend significantly more. Chad and Scott also discuss Iowa’s record athletic department fundraising, how football and basketball spending could evolve, the Protect College Sports Act, and what it could mean for college athletics. Plus, the guys revisit Iowa’s 16-13 Cy-Hawk win, discuss Iowa’s quarterback situation heading into Northern Iowa, examine the Big Ten’s struggles after Week 2, react to Oregon’s loss to Oklahoma State, and look ahead to Iowa basketball’s Big Ten schedule. Legends & Listeners presented by GameDay Men's Health. Only on Iowa Everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices

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