Why international PR is not always great for business - Claire Daniels, Trio Media

Join Claire Daniels, CEO of Trio Media, as she delves into her inspiring journey.Discover how Claire navigated personal tragedy to become a successful business owner, the challenges of taking over an existing company, and the lessons learned from international PR coverage. Claire also shares her unique 'Top 20 Reasons' exercise to help your business refine your marketing messages.If you're looking for a business and entrepreneurship podcast that will inspire, motivate and educate you, through the personal business journeys and entrepreneurial lessons learnt of Leeds business owners then this is the podcast for you.INTRODUCING CLAIRE DANIELSClaire Daniels is the owner and CEO of Trio Media, a web and performance marketing agency based in Leeds. Trio Media is a well-established agency, supporting a number of businesses within Leeds and the wider region in their marketing efforts. They rank #19 on Campaign’s Best Places to Work. Claire’s career in marketing spans over 15 years, and has seen her lead global marketing teams and strategic initiatives. Claire has regularly appeared in the media and is no stranger to being interviewed on live TV and radio. Claire is now focussed on scaling Trio through the integration of AI - with funding secured to build their own AI product, which is currently in production. EPISODE HIGHLIGHTS[00:00:00] Introduction to Trio Media and the Impact of personal loss on Claire’s career[00:06:00] Navigating family dynamics in the business[00:16:00] The four-day work week experience, and the problems it brought[00:21:00] Working with your husband in the business[00:23:00] Understanding customer needs: The ‘Top 20 Reasons’ exercise[00:31:00] My brilliant business idea 3 KEY TAKEAWAYS &amp; BUSINESS LEARNINGS• When you buy into a business it’s like being put in charge of a train and working out the controls before the next stop• It’s a misconception that all PR coverage must equal new business. It doesn’t.• There’s a huge difference in what you say and what customers want to hear3 MOMENTS TO LOOK OUT FOR“I didn’t know we pay our tax quarterly”“We were on the BBC, ITV, every newspaper”“Even though my husband thought it was a terrible idea that I work with his sister, he doesn’t think it’s a terrible idea that he works for me”VALUABLE RESOURCES FOR YOUWebsite: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/Work with Phil - www.philfraser.co.uk Website: www.trio-media.co.ukLinkedIn: https://www.linkedin.com/in/claire-daniels-trio-media/ Shout out: https://www.blocstudio.co.uk/ YOU MAY ALSO LIKETurning a hobby into a business - The Square Ball - https://leedsbusinesspodcast.com/podcast/the-square-ball/Building an AI business – https://leedsbusinesspodcast.com/podcast/neural-voice-jeremy-smith/Interior design, Leeds United and aliens - <a href="https://leedsbusinesspodcast.com/podcast/amanda-cook-design-tonic/" rel="noopener noreferrer"...