Open Houses Don't Sell Houses — They Build Your Business | LeadingLane Podcast | Ep 115

In this episode, we break down everything real estate agents need to know about making open houses actually work. We share our best tactics — from reverse-searching your CRM to invite warm leads, to reframing door knocking as a neighborhood party invitation. We talk about creative approaches like ice cream socials and weekday evening slots, what to bring (and what to leave behind), and why the real magic happens in your follow-up after the event. Whether you're new to the business or a seasoned agent who's fallen off the open house train, we lay out a complete playbook to turn every open house into a lead generation machine.