What if the reason your business feels scattered isn’t a lack of effort but a lack of clarity? In this episode of the Leading Visionaries, host Anjel B. Hartwell sits down with Clare Treston, strategic planning consultant and author of The Where and The Why, endorsed by professors at Wharton and London Business School. Clare shares her proven framework for turning complex, overwhelming strategies into one clear, powerful “moonshot” goal that aligns your entire team and drives real results.If you’ve ever felt like you’re doing too much without real traction, this conversation will help you refocus, realign, and move forward with confidence.What You Will LearnHow to simplify a complex business vision into one clear and actionable goal that aligns an entire team.Why most companies lose momentum when their strategy becomes too overwhelming or unclear.How to apply the STARS framework to define a powerful and focused “moonshot” goal.Why a strong sense of purpose drives motivation and keeps teams engaged through challenges.How co-creating a vision with a team leads to stronger buy-in and better long-term results.FAQ:What is a moonshot goal in business?A moonshot goal is a bold, ambitious objective that feels about 80% impossible and 20% possible, designed to push a team beyond normal thinking and unlock creativity, alignment, and growth.What does the STARS framework stand for?STARS stands for Stretch, Tangible, Aspirational, Relevant, and Singular, which are the key criteria used to define a powerful and effective moonshot goal.How do you get team buy-in for a big vision?Buy-in is strongest when the vision is co-created with the team, allowing everyone to contribute, feel ownership, and stay committed to the outcome.Connect with Clare TrestonThe Where and The WhyBook: The Where and The WhyLeading Visionaries PodcastJoin the Leading Visionaries CommunityMake a Donation to Support the ShowCreative Age Consulting Group
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