308: Marketing When YOU are the Face of Your Business with Heidi Schmidt

This episode will completely change the way you think about showing up online as the face of your brand. In this conversation, I sit down with marketing expert Heidi Schmidt to unpack the real, unfiltered truth about what it actually takes to market yourself in a way that feels authentic, sustainable, and effective. We dive into the tension between being the brand and still maintaining your identity, why authenticity builds deeper connection than constant promotion, and how to balance visibility with personal boundaries in a world that often rewards oversharing.   Topics covered in this episode include: Why being "the face of your brand" is more nuanced than it seems The subtle difference between connection and oversharing What your audience is actually looking for when they follow you   If this conversation speaks to you, I want you to take one small step today toward showing up more intentionally in your business. Whether that's refining your message, choosing the platform that feels aligned, or simply giving yourself permission to not do everything, it all matters. Show notes available at www.leadinglady-coaching.com/podcast   Resources Mentioned:  Check out Heidi Schmidt: https://www.heidijschmidt.com/ Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/