Does being a woman in a man's world give you an edge?

Rayhanneh Mazinani's journey from beauty sales to the second-hand car trade is one of self belief, business acumen and determination. As the managing director of vehicle sourcing company TRAYD, she a true pioneer. There are no other women doing what she is doing in the UK motor trade.Her story is about breaking through barriers, not just of gender but also race. As a woman in a man's world she faced her fair share of competitive conflict, but she was not going to let this deter her. She quickly discovered that being female was her superpower. Her ability to slow down the sale, build rapport and become a trusted advisor were the secrets to her success. Her aim now is to make more women aware that the world of vehicle sales is a fantastic place for them to thrive, and that their unique qualities can be their superpower too.In this episode, she talks to Leona about:Dealing with aggression and why women are "special beings"How her drive and enthusiasm led her to set up TraydWhat the motor trade has to offer women and why you should get into itLINKSLeona Deakin https://leonadeakin.co.uk/Trayd www.trayduk.co.ukPodcast production by Ginger Wizard Productions https://www.gingerwizard.co.uk/