Central Coast Wineries Adjust Business Models to Deal With Downturn

Tariffs, inflation, difficulty in finding buyers for grapes. It’s all been a challenge for local winemakers on the Central Coast. Many wineries are now looking at alternative business models to try to satisfy a fragmented consumer base. Reporter: Mira Honeycutt Much of California is preparing for more hot weather this weekend. Temperatures could reach triple digits for many inland areas. And that means people near the coast will likely be looking for a way to cool off, at local beaches. But the combination of heat waves and rough water conditions is resulting in lifeguards across the state becoming that much more important. Reporter: Billy Cruz, The California Report Learn more about your ad choices. Visit megaphone.fm/adchoices