Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo

Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep Optimising and other websites!) they also do a TON of research into what’s working.If your popup strategy begins and ends with "10% off for your email address," this episode will give you a lot to think about. Taras reveals how leading brands are using segmentation, personalization, and gamification to turn more website visitors into loyal subscribers and customers.Dive in:[06:20] Identifying buyer journey stages[08:13] Tailored customer pop-up strategies[10:49] Optimizing pop-up marketing tactics[14:45] Implementing Spam Prevention Checks[17:44] Testing email gate strategies[23:01] Cart recovery strategies[25:06] Discussing popup strategies[25:36] Insider Tips from Taras!1 - Improve How You Deploy Your PopupsMost brands still show the same popup to every visitor. Taras argues that this approach leaves money on the table. Instead, tailor your popups based on who the visitor is, where they came from, and where they are in their buying journey. A first-time visitor from Google may need education or a quiz, while a returning visitor may respond better to an offer. The more relevant the popup, the more likely it is to convert the right people into subscribers and customers.2 - Focus on Data Quality, Not Just List GrowthA bigger email list is not always a better email list. Bots and fake signups can damage your sender reputation and hurt deliverability. That means your emails may stop reaching genuine customers. Taras recommends validating email addresses before they enter your ESP and regularly reviewing signup quality. Clean data leads to better engagement, better deliverability, and more revenue from email marketing.3 - Use Gamification the Right WayGamified popups can drive excellent results when they are simple and fair. Many brands make the mistake of hiding rewards behind an email gate or creating games that feel rigged. Instead, let visitors play first and reveal the reward before asking for an email address. This creates trust and improves the overall experience. Make sure the game fits your brand and feels like a natural part of the customer journey.4 - Personalize the Popup ExperiencePersonalization should start before someone joins your email list. Taras shared examples such as showing cart contents in an exit popup or tailoring popup copy to the keyword that brought the visitor to your site. These small touches make the experience feel more relevant and helpful. Visitors are more likely to engage when the message matches their intent. Better relevance usually leads to higher conversion rates and stronger long-term customer value.Takeaways:Pop ups aren’t just tools for quick wins. Rethink them as the first step in building lasting customer relationships, not just collecting email addresses for a single blast. Start with connection, not the discount.Why offer the same pop up to everyone? Personalized triggers—based on journey, source, and behavior—are key. One size does not fit all in a world of nuanced online experiences.Beware the “discount hunter” list. Taras highlights the power of attracting subscribers genuinely interested in your brand journey, not just one-off deals. Loyalty starts at first contact.Gamification works when it’s fair and fun. Avoid games that feel rigged. Reward honestly and let them play first, then ask for emails. Trust is everything in digital experiences.Data hygiene matters. Pop ups can attract bots, polluting your email base. Filtering for quality leads protects your brand’s reputation and improves results. Think clean from the start.Find the notes here: https://keepopt.com/311Try Klaviyo for free >>> https://keepopt.com/klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy