
In this episode of the Kanawha Valley Hustlers podcast, I talk with EJ Price, better known as DJEJ, to talk about building a career from a love of music. He shares how he once believed making a living as a DJ in West Virginia was out of reach, but years of work, learning, and adapting proved otherwise. We discuss the challenge of helping clients understand that modern event production is more than playing music. It is about creating the right atmosphere through sound, lighting, and media. EJ talks about investing in education, expanding into event and media design, and bringing ideas from larger markets back to Charleston. What stands out most is his commitment to the craft. He tells me that even if everything disappeared tomorrow, he would start over with a pair of turntables because he loves what he does. His message to entrepreneurs is simple. Build your business around something you truly enjoy, because that passion will keep you moving when the work gets hard.
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