Money, Music & Manipulation: Who Really Gets Paid?

Music looks glamorous on the outside, but the money story behind it is very different.Breaking into global markets as an African artist can cost hundreds of thousands, if not millions of dollars, while local streams generate only a fraction of that value.  In this episode, Just Ivy Africa sits down with Moriasi Omambia, General Counsel and Head of Business Affairs at Sauti Sol Group, to unpack the real economics of the music industry, from discovery to global success.