AI Made PR More Important Than Ever. Getting It Wrong Can Destroy Your Brand - with Matias Rodsevich

What is the impact of artificial intelligence on public relations?This episode explores the connection between AI and PR and how new technologies are changing media outreach, brand visibility, content creation and communication strategy.Paulo Palma speaks with Matias Rodsevich, founder of PRLab, an award-winning B2B tech PR agency, about how PR teams are using artificial intelligence for research, media monitoring, proofreading and first drafts. They also discuss the risks of automated pitching, AI-generated content and the growing amount of spam reaching journalists.The conversation explains how artificial intelligence and public relations now intersect in AI search. As more people use large language models to research companies, products and services, media coverage can help AI tools understand, trust and recommend a brand.Matias also shares practical insights into:• How PR can improve visibility in AI-generated answers• Why media mentions can be as valuable as backlinks• How trade publications and listicles influence AI recommendations• Whether brands should write for people, Google or AI• How companies can use AI without losing their voice• Why human relationships remain central to effective PR• Whether AI will replace PR teams• The future of PR and AIThis episode is essential listening for public relations professionals, communications teams, founders and marketers who want to understand how AI is transforming the PR industry.