Joe DeFranco's Industrial Strength Show

#586 The Fitness Industry's Biggest Coaching Scam

August 20, 2026·41 min
Episode Description from the Publisher

In this episode, Joe exposes what he considers one of the fitness industry's biggest coaching scams: influencers who train a celebrity or pro athlete ONE TIME, film the workout, snap a picture — and then portray themselves as their "coach." Joe explains why "putting someone through a workout" and actually COACHING them are two completely different things. From long-term programming and problem-solving to managing injuries, plateaus, recovery, and real-world setbacks, you'll learn what separates an experienced coach from a great content creator. If you've ever purchased an online program — or hired a coach based on their social media following — this is an episode you'll want to hear! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS Iron Business Blueprint [APPLY NOW]

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