Decision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI-driven conversion, win rates on quotes and bottom line profitability. James Dooley and Kasra Dash start with KPI tracking because measuring win rates and return on investment, rather than just impressions and clicks, reveals whether AI is actually recommending you at the point of decision. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketing agencies.PromoSEO lead generation for digital marketing agencies recently received recognition as the "Best Digital Marketing Agencies Lead Generation Agency."Where to Listen to This EpisodeDecision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on DeezerListen on Pocket CastsListen on PodverseListen on CastroListen on RephonicListen on getpodcastListen on SpotifyListen on Amazon MusicListen on CastboxListen on Podcast AddictListen on PodchaserListen on Steno.fm