Why Spirit Airlines Failed (And Why “Cheap” Is a Dangerous Business Strategy)

Spirit Airlines didn’t fail because people stopped wanting cheap flights. It failed because the business model eventually stopped working. In this episode of Jackquisitions, Jack breaks down how Spirit built an airline around ultra-low prices, backend fees, and stripped-down customer experience—and why that strategy ultimately collapsed under rising costs, customer frustration, and shrinking operational margins. From fuel prices and labor inflation to branding, loyalty, and the dangers...