Beyond Corporate Sustainability: When Did Sustainability Become Sustainability Inc?

Individual companies don't operate in a vacuum. They're part of industries, supply chains, financial markets, and a much larger system. So in this bigger picture, how did the idea of corporate sustainability become so ubiquitous and powerful? How did we come to believe that companies could take on some of society's biggest environmental problems while still turning a profit?  In the second episode of our three-part series inspired by BU Questrom’s Beyond Corporate Sustainability conference, host Curt Nickisch unpacks those questions with conference co-organizers Kenneth Pucker, professor of practice at Tufts University and former chief operating officer at Timberland, and Andy King, professor of strategy and innovation at BU Questrom.  Learn more about your ad choices. Visit podcastchoices.com/adchoices