#88 Evolving IP Strategy with Corporate Transformation

This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, trademarks, designs, know-how, and trade secrets are not managed in isolation, but as part of product development, quality assurance, partnerships, and market positioning. The episode also highlights how digitalization, sensors, data-driven training solutions, and platform-based services change the role of IP. Protection is no longer only about individual products, but also about ecosystems, user experiences, data, and value chains. Listeners will learn why modern IP management must be embedded early in innovation processes and how standards such as ISO 56005 and DIN 77006 support a systematic approach to IP strategy.