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Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula: Daily Summaries Delivered
by Rosemary Dede
Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these q
Latest Episodes
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- 1 weeks ago33 min
The Storytelling Shift: How to Share Authentically and Sell with Ease (feat. Michelle Knight)- Ep 76
If you have ever written an email about your offer and immediately wanted to unsend it, or posted something and then gone quiet for days because you felt too "exposed," this conversation is for you. Today, I am joined by a very special guest, Michelle Knight, founder of BrandMerry. Michelle has spent the last decade helping entrepreneurs turn their personal stories into magnetic brands that create space for the lives they actually want. In this episode, we peel back the layers on what "authenticity" actually means in the online space. It is moving beyond the buzzword and into the deep work of knowing who you are so you can show up that way consistent. We dive into the reality that selling isn't about "icky" persuasion or fake urgency; it is simply a form of human communication and presenting an opportunity. If you're ready to stop the rush, find your rhythm, and build a business that feels like a "profitable exhale," listen in as we discuss how to bridge the gap between your life and your business. What we cover: The "Build a Better Brand" Method: Why you must figure out who you are before you can effectively show up online. The 3 Key Transitions: A simple exercise to uncover the foundational stories that make your brand unique. Why Your Life is "Interesting Enough": How relatable, everyday moments Marketing is 90% of the Sales Process: Understanding the customer buying journey and leading your audience from "symptoms" to "solution" before the doors even open. Core Offer Stories: The specific types of content (transformations, testimonials, and misconceptions) that do the heavy lifting for your business. Consistency vs. Capacity: Why you must match your posting schedule to your actual life season, not an "imaginary" capacity. The Role of AI: Treating tools like AI as a team member to support your systems rather than replace your voice. Links and Resources: The Story Selling Starter Guide: Grab Michelle's framework for turning anything into a sales story. <li class="paragraph lis
- Jun 26, 202612 min
I Almost Did the Yap Challenge. Here's What Stopped Me - EP 77
If you've ever seen someone else's big launch number and immediately started questioning your entire strategy, this episode is for you. The Yap Challenge is everywhere right now, and the 1.2 million dollar launch attached to it is hard to ignore. But there's something worth talking about in how we process other people's results, and how quickly we reach for someone else's tactics when we see a number that makes our brain light up. In this episode: Why we do "selective math" when we see big launch numbers The difference between an engine and an amplifier in your business Why the Yap Challenge (or any trend) might be the amplifier, not the thing that actually builds your business The honest question to ask yourself before you pick up a new strategy or platform And yes, what I actually decided about the challenge Links mentioned: The Business Alignment Audit (free) Business Growth Audit Call
- Jun 12, 202627 min
Stop Being the Best-Kept Secret: SEO & Website Visibility for Service Providers with Barb Davids - EP 75
When did someone last find you through your website; not a referral, not Instagram, just found you? If you had to think about that, this episode is for you. This week on The Balanced Business Formula, I'm joined by Barb Davids of Compass Digital Strategies. She is a digital marketing expert who helps service providers increase their search visibility so they can get consistent traffic and leads from their website, without the overwhelm. Barb brings a refreshing, no-fluff approach to SEO: transparent, practical, and completely free of the fear-based marketing tactics that flood the internet. In this conversation, we break down exactly what SEO is, why it matters even if you're not a tech person, and the simple steps you can take this weekend to start showing up in search. In this episode, we cover: Why "I don't have time for SEO" is usually a mask for something else The difference between SEO and AI SEO — and why both matter now The biggest website mistake most service providers make with their headings Why blog posts are non-negotiable for building authority with Google How to write content that connects with humans and ranks in search The one thing you can do in 30 minutes this weekend to improve your visibility Free gift for listeners: Barb is offering her Instant Blog Planner (normally $147) completely free. Visit compassdigitalstratehttps://compassdigitalstrategies.com/digital-marketing-services/instant-blog-planner/gies.com/instant-blog-planner and use the code ROSEMARY at checkout. Connect with Barb: 🌐 compassdigitalstrategies.com 🎙️ Podcast: Small Business Marketing Sweet Spot 📸 Instagram: @compassdigitalstrategies The Balanced Business Formula is hosted by Rosemary Dede, holistic business coach and mum of three, helping women build thriving businesses and lives they love without the burnout.
- Jun 5, 202611 min
When Your Launch Doesn't Convert: What the Data Told Me and What I Did Next - EP 74
I am back with a totally honest debrief of the first Balanced Business Formula Summit. While we celebrated 256 registrations and a week-long "exhale" for entrepreneurs, the backend launch of the Balanced Business Academy (BBA) didn't convert quite as I'd planned. Instead of moving on as quickly as possible, I sat down with the data to find the hidden insights. In this episode, I'm sharing the raw truth about the "stage mismatch" I discovered, how I pivoted to open one-on-one spots that filled without a sales page, and the four major shifts I'm making for my next summit to ensure it supports both early-stage and established entrepreneurs. A launch that doesn't go to plan isn't a failure, it's a data set. My survey revealed that 58% of registrants were still in the "figuring it out" stage, while my group offer was a high-ticket program designed for established CEOs. By listening to what the women in my world actually needed, direct, personal support over a group setting, I was able to fill 1:1 spots by simply responding to the data rather than sticking to a rigid plan. Success isn't about the perfect shortcut; it's about making aligned decisions based on where your audience actually is. Ready to build your foundation or scale without the burnout? Whether you are still in the "side-hustle" stage or an established CEO running on instinct, I have opened two 1:1 pathways, Lighter and Full, to help you structure your business for sustainable success. Let's talk 👉 https://rosemarydede.com/bizz-audit
- Mar 18, 202612 min
Why Q1 Feels Harder Than It Should (And the Simplicity Shift That Changes Everything) - EP 73
If you have been staring at your Q1 goals and wondering why everything feels like you are wading through mud, you are not alone. If March has arrived and your year feels heavier or slower than you expected, you are in the right place. After a quiet season celebrating my 40th birthday and working behind the scenes, I am back to talk about why most business growth plateaus are not caused by a lack of strategy, but by a business that is simply "over full". In this episode, we unpack why adding more, more offers, more platforms, or more funnels is never the solution to complexity. We explore how to move from navigating the mess of a cluttered business to building real momentum by making simplicity your actual strategy What we cover: ✓ Overbooked vs. Over Full ✓ The Cooking Metaphor ✓ Why You Cannot Add Your Way to Simplicity ✓ Real Client Snapshots ✓ The Cheesecake Factory Effect ✓ Three Questions for Your Q1 Audit Simplifying is not about playing small or lowering your ambition. It is one of the most strategic moves you can make to ensure your business can grow even when life gets busy. Ready for more clarity? This April, I am hosting the Balanced Business Formula Summit. This event is designed to help you simplify the strategies that actually matter like your offers, systems, and visibility so you can stop the hustle and find your rhythm. You can join through the link below. Balanced Business Formula Summit
- Feb 18, 202611 min
Why You Keep Attracting Clients Who Can't Afford You - EP 72
If your discovery calls feel more like emotional rescue missions than business commitments, you might be stuck in the Savior Trap. You finish a call and close your laptop feeling tight in your body. Your jaw is clenched and your shoulders are raised. You gave everything you had, shared your best ideas, and felt deeply connected. But then comes the familiar breath and the words: "I just can't afford it right now." In this episode, we talk about why this pattern repeats and why it usually has nothing to do with your pricing. We explore how your energy and positioning might be signaling that you are a "Sherpa" who carries the weight, rather than a "Guide" who leads the way. What we cover: ✓ Why attracting the wrong clients is a matter of positioning and energy, not just your price point. ✓ The Sherpa vs. The Guide: Learning to walk with free hands instead of carrying your client's weight. ✓ How the "over-giver loop" starts and why it keeps your business optimized for connection instead of commitment. ✓ Why leadership is not about being less caring, but about refusing to take responsibility for what isn't yours. ✓ How to use the "Red Velvet Rope" to curate your space and protect your business energy. When you change the signal you are sending, you change the room you are standing in. You do not attract better clients by doing more. You attract them by being clear about who you are here to lead. Ready for more clarity? If you are not sure where to focus or why your messaging feels misaligned, I created The Balanced Business Roadmap. It includes a simple Business Audit to help you identify your biggest bottleneck so you can move forward with ease Join the Balanced CEO Circle on Skool Grow in rhythm, not in rush. I will see you next week! 💛
- Feb 11, 20269 min
You're Being Seen… But Not Chosen: Why Your Audience Isn't Converting - EP 71
If people are nodding along to your posts but never walking through the door to work with you, it is time to close the quiet gap between visibility and conversion. You are putting your work out there thoughtfully and consistently. People are reacting, liking, and telling you that your message resonates. But when it is time to buy, there is only silence. It is not because you lack talent or effort. Often, it is because there is a shift needed in how you share your offer. In this episode, we explore why being seen is not the same as being chosen. We look at how to stop speaking in circles and start being specific so the right people can finally recognize themselves in your work. What we cover: ✓ Why visibility alone does not lead to sales and why specificity is the shift you need. ✓ The quiet gap that happens when you speak in circles instead of standing inside your work. ✓ Understanding how vagueness is often a protective way to avoid the fear of rejection. ✓ Why clarity is a kindness and how to reframe the fear of being "salesy". ✓ The difference between trying to "sound right" and being truly present with the person you serve. Being visible gets attention, but being specific builds the trust that leads to a "yes". You do not need to convince anyone. You just need to stand fully inside your work and invite the right people in. Ready for more clarity? If your message is not landing and you are tired of guessing, let's look at it together. I offer a free 30 minute Business Growth Audit where we zoom out to see what is keeping you stuck and what your next best step should be to move forward with confidence. Links and Resources: • The Balanced Business Roadmap • Join the Balanced CEO Circle on Skool • Follow on Instagram: @rosemary.dede Grow in rhythm, not in rush. I will see you next week! 💛
- Feb 4, 20269 min
This is The Real Reason You're Not Growing (Even When You're Booked) - Ep 70
Ever feel like your calendar is overflowing with meetings and to-dos, yet your business still feels stuck? If you're constantly in motion, replying to emails, jumping on calls, and tweaking things; yet you aren't seeing real growth, you might be trapped in "maintenance mode". In this episode, we're peeling back the curtain on why "busy" doesn't always equal "growth." We'll discuss how to stop reacting to your business and start leading it with intention, moving away from the rush and into a rhythm that actually fits your life. Inside the Episode: ✓ The Maintenance Trap: Why your week is full of movement but lacks momentum. ✓ Structure as Freedom: Why rhythm, not rush, is the secret to a business that supports your energy. ✓ The Real Problem: How to tell if you've outgrown your current structure and what to do about it. ✓ Clarity First: The four things you need total clarity on before you can grow again. Ready to Grow with Intention? 1. Download the Balanced Business Roadmap Stop guessing and identify exactly what phase of business you're in—and what to focus on next. 2. Book a Free Business Growth Audit Ready for some honest, no-pressure clarity? Let's spend 45 minutes looking at your business together. 3. Join the Community Connect with other multi-passionate leaders building sustainable businesses in our private Skool community.
About Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula
Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these q
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